We raise money for good causes because it is the right thing to do. It also builds Iceland's team spirit and strengthens our relationships with customers and suppliers.
Each year we choose a lead charity as the main focus of our fundraising, though we also support local good causes nominated by our store colleagues.
We seek to support charities our people, customer and suppliers can relate to, and where we can make a big difference by raising public awareness as well as money.
Continuing our campaign to help find a cure for dementia through partnerships with Alzheimer's Research UK and UCL Dementia Research, our focus this year is on helping those already living with dementia, and their families and carers, through support for a range of Alzheimer's Society and Alzheimer Scotland services including Dementia Cafes and Singing for the Brain groups, Dementia Connect online hub, Side by Side volunteer services, Talking Point online forum and support helpline.