We raise money for good causes because it is the right thing to do. Fundraising also helps to build Iceland's team spirit and strengthens our relationships with customers and suppliers.
Each year we choose a lead charity as the main focus of our fundraising, though we also support local good causes nominated by our store colleagues.
We seek to support charities our people, customers and suppliers can relate to, and where we can make a big difference by raising public awareness as well as money.
Our charity partner for 2016/17 is UCL Dementia Research, which will be the focus of fundraising efforts by our colleagues as well as the beneficiary of the 5p charge on single-use carrier bags sold in our stores.
Our goal is to help fund the construction of a new, world class Dementia Research Institute at UCL that will make medical history by finding a cure or disease-modifying therapy for dementia.
For more information about beating dementia and the progress of our fundraising, please click here.
A charity partner in 2015/16, NYAS is a UK charity offering information, advice, advocacy and legal representation to children, young people and vulnerable adults. Our support was focused on their National Helpline, enabling NYAS to expand the team taking calls and extend its opening hours.
A charity partner in 2015/16, The Children's Food Trust is a national charity dedicated to protecting children's right to eat better and so do better. Our support was focused on teaching children in foster care and residential homes the importance of nutritious food and helping them to develop cooking skills.
A charity partner in 2015/16, When You Wish Upon A Star is a national charity dedicated to granting wishes for children with life threatening or terminal illness. Iceland funded a Winter Wonderland break for 50 families at Center Parcs before Christmas 2015.
Iceland has pledged a major contribution towards the construction of the new Defence & National Rehabilitation Centre (DNRC) that is being developed at Stanford Hall in Nottinghamshire, to provide state-of-the-art facilities for the rehabilitation of both injured service personnel and those disabled in civilian life.
In 2014 we marked the centenary of the First World War by raising £1 million for RBL. Our support was focused principally on RBL's Battle Back Centre for the rehabilitation of wounded service personnel, and its Poppy Calls van service for veterans and their dependants.
Our three year charity partnership with ARUK between 2011 and 2014 raised over £3.1 million to help the UK's leading dementia research charity. We not only funded ARUK's vital research but also helped to raise public awareness of the dementia epidemic in the UK.
We raised an amazing £1.5 million for Help for Heroes, our charity of the year in 2010/11. In addition to our usual charity week fundraising in stores we held a spectactular charity ball to mark Iceland's 40th anniversary in November 2010.
We gave £3 million to Alder Hey, Europe's largest children's hospital, between 2005 and 2009. Our fundraising helped to advance Alder Hey's pioneering medical work, buy vital equipment, and improve its facilities and environment.
Iceland has given over £760,000 to Prostate Cancer UK since 2008. Our support has helped the UK's largest men's health charity to fund research, raise the profile of prostate cancer and improve care.
Iceland has given £45,700 to Vision4Children since 2013. The charity based at Alder Hey in Liverpool is dedicated to tackling childhood blindness and visual impairment worldwide..
In the early 1990s we gave £1 million to help build a new National Institute for Conductive Education for Peto UK, a leading charity helping to improve the lives of children and adults with neurological motor disorders.
Our annual charity golf day in Cheshire is a higlight of the amateur golfing calendar that has raised an amazing total of nearly £2.5 million for good causes in just 22 days. For more information, please click here.