Going above and beyond!

Our Executive Chairman has abseiled down The Shard, climbed Everest's North Col, trekked towards the South Pole and written an autobiography, all in aid of dementia research

Beating dementia

£12 million raised to help beat dementia... and counting!

Almost everyone is touched by dementia, a tragic disease which slowly steals people away. But with the right approach and enough money, we can diagnose dementia sooner, find better treatments and even discover a cure.

Here are just a few ways we've been helping to fight it since 2011, helping raise an astonishing £12 million.

We support Alzheimer's Research so we can better understand the disease

Our Executive Chairman is a Patron of Alzheimer's Research UK

Alzheimers Research UK was our charity of the year in 2011

We're the first food retailer ever to train every single colleague to be a Dementia Friend - that's

As a Dementia Friend, I really enjoy helping customers who find grocery shopping overwhelming. It's really rewarding knowing I'm making a difference

Caroline, Dementia Friend store colleague, Chester

We support the Alzheimer's Society so we can look after those who have dementia, and their carers

In 2016, we sponsored the society's Dementia Friendly Awards

Iceland is the main sponsor for the Memory Walk 2017, which aims to raise £9 million

We support UCL Dementia Research Centre so we can help find a cure

We're the first business ever to make a commitment to the Research Centre

The Research Centre was our charity of the year in 2016

We've commited £10 million from the sale of 5p carrier bags, and encourageed other big retailers to do the same

Every 5p counts

We brought together some of the biggest names on the high street, and put aside our differences to form the UCL Dementia Retail Partnership

We donated every 5p from the sale of carrier bags for the UCL Dementia Research Centre. Other members include Asda, Morrisons, Waitrose, WH Smith, Boots, Poundland, Farmfoods and HSS Hire