For people, for better

This is what £10 million over 10 years looks like!

Absolutely everyone at Iceland gets involved in our charity work, from store colleagues to our chief executive.

Here's just a few of the amazing ways we've helped the lives of others

We've contributed to the construction of the new Defence & National Rehabilitation Centre (DNRC) personnel and disable civilians

We've helped National Youth Advisory Service (NYAS) to expand their helpline service

We supplied food for the BBC's DIY SOS: The Big Build Veteran's Special programme

We've helped the Children's Food Trust teach children about the importance of nutritious food and cooking skills

Our annual charity golf event has raised more than £3 million in total

Did you know?

Iceland sponsors Light Cinema's dementia-friendly screenings every month.

For more information visit

Since 2005, we've donated:

£1.5 million
to help heroes

£1 million
to Royal British Legion

£3 million
to Alder Hey, Europe's busiest children's hospital

to Prostate Cancer UK

£3 million
to Alzheimer's research and relief