Iceland is right behind great causes

Working together to make life better for everyone

For People, For Better

What we have achieved

Beating Dementia

Help beat dementia

We want to make life better for people - families, adults and children. nationally and locally

We raise money for good causes because it is the right thing to do. It also builds Iceland's team spirit and strengthens our relationships with customers and suppliers.

Each year we choose a lead charity as the main focus of our fundraising, though we also support local good causes nominated by our store colleagues.

We seek to support charities our people, customer and suppliers can relate to, and where we can make a big difference by raising public awareness as well as money.

Our charity partner for 2019/20 is Alzheimer’s Research UK

Other causes and achievements

We are proud of our history of making very substantial donations to a wide range of good causes.