For people, for better

This is what £10 million over 10 years looks like!

Absolutely everyone at Iceland gets involved in our charity work, from store colleagues to our chief executive.

Here are just a few of the amazing ways we've helped the lives of others:

We've pledged a major contribution of the new Defence & National Rehabilitation Centre (DNRC) in Nottinghamshire to help injured service personnel and disabled civilians.

We've helped the National Youth Advisory Service (NYS) to expand their helpline service for children, young people and vulnerable adults.

We supplied food for the tradesmen who transformed two streets in Manchester to create homes for veterans as part of the BBC's DIY SOS: The Big Build Veterans' Special programme.

Our Support has enabled the Children's Food Trust to teach more children in foster and residential homes about the importance nutritious food and help them develop cooking skills.

Our annual charity gold event has raised more than £3 million in total.

Did you know?

Iceland sponsors Light Cinema's dementia-friendly screenings every month.

For more information visit

Since 2005, we've donated:

£1.5 million
to Help for Heroes

£1 million
to Royal British Legion

£3 million
to Alder Hey, Europe's busiest children's hospital

to Prostate Cancer UK

£3 million
to Alzheimer's research and relief